Does Alibaba limit Chinese Small and Medium Enterprises or enrich them?
Yuewei Bai, Guorong Cai, Engineering College of Shanghai Polytechnic University, Lai Xu, Paul de Vrieze, Bournemouth University
Kurz und bündig:
Jedes zweite Unternehmen in China, das von der Alibaba Plattform angeworben wurde, erhält die Chance, sich auf dem internationalen Markt zu etablieren. Alibaba hat mehr als 20 Sub-Plattformen in den unterschiedlichsten Branchen wie der Automobilindustrie oder der Gesundheitsbranche. Jede dieser Plattformen verfügt dabei über verschiedene Umsatzmodelle. Alibaba ist auf dem Weg zu einem globalen Verkaufskanal für alle Branchen und Sektoren in China zu werden. Einerseits ermöglicht die Plattform das Wachstum kleiner Unternehmen, andererseits besteht dabei die Gefahr, dass eigene Markteinführungsstrategien dadurch vernachlässigt werden.
The multi-branch wide operating Alibaba e-commerce group is a system of platforms. It plays a very important role in driving significant business development for small enterprises (SME) in China. Platforms enables the Chinese smaller firms to enlarge their sales channels, create opportunities, logistical and product service with a relevant lower cost. Challenges are the gatekeeper role of a dominant company and the strong internal competition of the SMEs within the platforms.
American Television Financial Media, CNBC, specially reported Alibaba e-Commerce Group and the founder, Jack (Yun) Ma in November 2017 at their Report Section of “the Brave ones” [1]. It said: it is hard to introduce how big the Chinese company, which was founded in 1999, is in a few words. Anyway it probably can be best explained with the figures: 200 million people are purchasing online on Alibaba in every day; 550 billion dollars were traded on the platform in the fiscal year of 2016 and Alibaba Group reported nearly 23 billion dollars of its annual revenue. Investors have raised their business growth forecast to 49 percent from 45 percent in 2018; it has successfully raised 25 billion dollars from the New
