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Fairphone is developing, producing and selling smartphones that are ethical and commercially successful. The successful newcomer in mobile communications uncover the social and environmental issues behind electronics and gains more and more supporters, from customer and traditional producers. Commercial and ethical success can be combined – an example for the digital economy.
More and more people realize the importance of sustainability. With everything that is happened in the last year due to COVID-19, even more people and businesses are realizing its importance. By developing, producing and selling smartphones that are ethical and commercially successful, Fairphone is setting an example for the industry. IM+io has spoken to the successful company from the Netherlands.
IM+io: What is the unique approach of Fairphone?
IPL: We manufacture a smartphone and in doing so, we uncover the social and environmental issues behind electronics. Our offering is quite unique but there are other companies trying to achieve similar goals.
IM+io: How are your values implemented in your business model?
IPL: We raise awareness around issues in the industry by uncovering the complex supply chains behind electronic products and communicate transparently about it to a wide group of people. By developing, producing and selling smartphones that are ethical and commercially successful, we are setting an example for the industry. We create followers by motivating the industry to make caring for people and the planet as standard part of doing business. We want to change the industry into a sector that cares for people and the planet and we do this by proving that it is possible to do things differently.
IM+io: Are there any visible changes in the electronics industry or similar approaches to Fairphones sustainability method?
IPL: We are seeing it more and more each year. We are seeing big players wanting to work with us, companies like Orange, Vodafone and Glencore. This shows that the industry is listening and is getting involved with our mission.