An ethical business model
Developing, producing and selling ethical and commercially successful smartphones
Ioiana Pires Luncheon, Fairphone Amsterdam
Kurz & Bündig
Fairphone is developing, producing and selling smartphones that are ethical and commercially successful. The successful newcomer in mobile communications uncover the social and environmental issues behind electronics and gains more and more supporters, from customer and traditional producers. Commercial and ethical success can be combined – an example for the digital economy.
More and more people realize the importance of sustainability. With everything that is happened in the last year due to COVID-19, even more people and businesses are realizing its importance. By developing, producing and selling smartphones that are ethical and commercially successful, Fairphone is setting an example for the industry. IM+io has spoken to the successful company from the Netherlands.
IM+io: What is the unique approach of Fairphone?
IPL: We manufacture a smartphone and in doing so, we uncover the social and environmental issues behind electronics. Our offering is quite unique but there are other companies trying to achieve similar goals.
