[vc_row][vc_column][vc_custom_heading text=“2 in 1: Language Learning Platform and Social Network
Learning“ font_container=“tag:h1|font_size:48|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1606731556877{margin-top: -25px !important;}“][vc_custom_heading text=“How motivational and social features ensure a successful learning experience.“ font_container=“tag:h2|font_size:28|text_align:left|color:%23676b6d“ use_theme_fonts=“yes“ css=“.vc_custom_1606731602762{padding-bottom: 10px !important;}“][vc_column_text]Adon Lawley, Busuu[/vc_column_text][ultimate_spacer height=“15″ height_on_tabs=“15″ height_on_tabs_portrait=“15″ height_on_mob_landscape=“15″ height_on_mob=“15″][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=“Kurz & Bündig“ font_container=“tag:h2|font_size:34|text_align:left“ use_theme_fonts=“yes“ css=“.vc_custom_1598268967432{margin-top: -25px !important;}“ el_class=“box-headline“][vc_row_inner el_class=“box-content-wrapper“][vc_column_inner][vc_column_text]

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=“.vc_custom_1519752670572{margin-top: -10px !important;}“][vc_column][ultimate_spacer height=“30″ height_on_tabs=“15″ height_on_tabs_portrait=“15″ height_on_mob_landscape=“15″ height_on_mob=“15″][vc_column_text]Learning a language can be difficult, and expectations of language learning applications are high. Busuu, one of the world’s most popular
language learning apps, helps people break down language barriers with comprehensive, carefully thought-through content and a number of unique features that ensure learners review words and grammar topics, before they forget them. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=“24083″ img_size=“large“ alignment=“center“][vc_column_text]Most people would love to be able to speak another language; to converse fluently with colleagues from other parts of the world, blend in seamlessly next time on holiday in Italy, or ace that English exam to get into university. During recent COVID-19 lockdowns around the world, there was a surge in demand for language learning – alongside other ‘self-improvement’ pursuits that people could pick up in the safety of their own homes. The tools that people use for learning languages have come a long way since the days of books and CD-Roms. Mobile apps and online programs are springing up like mushrooms, with plenty of free resources out there. When it comes to paid for options, learners are extra selective when it comes to what they get for their money: they want fast progress, motivation and lots of fun, all for an affordable price. While learning a language can be difficult and takes time, Busuu is helping people break down language barriers and achieve their learning goals. Creating an effective language learning app is by no means an easy feat. This is true for any app focused on self-improvement, as expectations are especially high: people want their experience to be easy, fun, and motivating.

But first and foremost, they want it to work. Fast. So how can you do it?[/vc_column_text][vc_custom_heading text=“The Busuu story“ font_container=“tag:h3|font_size:28|text_align:left“][vc_column_text]Founded in 2008, Busuu offers the best way to learn a language by combining social inter- action with smart learning, has grown to more than 100 million users worldwide and also supports over 200 global companies in their language learning training of their employees. Vocabulary and grammar are taught with exercises designed to help people develop four key skills: reading, writing, listening and speaking. What makes learning with Busuu truly unique is its community, which gives learners a unique opportunity to practice what they’ve learned and get constructive feedback from native speakers. On top of that, a user’s learning experience is enhanced with features like a Study Plan, which allows them to set goals and receive reminders to keep on track. There’s also intelligent Vocabulary and Grammar Trainers – AI-powered features that ensures learners review words and grammar topics, before they forget them.
For a digital education product, a company needs both sizable engineering and education teams. These teams, alongside research, localisation, customer satisfaction, marketing, product and analytics teams, work tirelessly to ensure that the client is offered a best-in-class learning experience for its users. Embedded within every team at Busuu is a culture of testing, measuring, learning and shar- ing. From designs, to course content and new features, every aspect of Busuu is rigorously test- ed and iterated on before officially launching.[/vc_column_text][vc_custom_heading text=“Personalised learning experiences
„][vc_column_text]People tend to put things off that will affect the future when there is more instant gratification just a click away. There is plenty of time to be that future version of oneself another time, so today’s step can easily be put off. “I start tomorrow” is often a common thought that many people have. It’s a well-known phenomenon called ‘hyperbolic discounting’ — the tendency for people to choose a smaller-sooner reward over a larger-later reward. The result? People never reach their goals. Motivation drifts, and the future self remains stuck in the future. They make excuses: “I was too busy; that thing got in the way; I didn’t want to gain new skills anyway”, to name a few.
So how does one get its learners to do things that make good on their intentions? One aspect is around not obsessing on outcomes that are too abstract and distant. Instead, Busuu focuses on the journey and aims to help its community create habits and self-motivation with a large variety of exercises and features.[/vc_column_text][vc_custom_heading text=“Keeping learners on track with their studies“ font_container=“tag:h3|font_size:28|text_align:left“][vc_column_text]A good Study Plan is one of its most important tools for increasing engagement and retention. The goal is simple: help learners stick to their language learning and motivate them by tracking their progress. The Study Plan first asks learners to choose their main goal for learning a language: for educational or professional reasons, for more immersive travel experiences, to communicate with family and friends, or just for fun. Asking learners why they want to learn uncov-ers their motivation – something they will be able to remember throughout their language learning journey. Then, the learner inputs when they are most likely to study and how long per study session. After that, they select what proficiency level they would like to reach. Armed with this information, Busuu is able to break down an individual goal into bite-sized chunks, which makes that hard thing of learning a language seem easy to do. It also ensures that learning becomes something that can be easily committed to. By giving the learner realistic expectations and breaking down the mountain that is a new language, users are supported when it comes to incorporating language learning into their daily routines. Every time the learner reaches a milestone such as reaching a daily or weekly goal, they can now celebrate success. What’s more motivating than that? The result of all this effort? Learners are nearly five times more likely to still be on track with learning after two months with a Study Plan. Not only are learners more likely to stick around, they use the app for longer each session and they use it more frequently with twice as much weekly engagement.[/vc_column_text][vc_custom_heading text=“How long do people stick with language learning? How many people actually stick with it?
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• Traditionally one of the biggest barriers facing learners is motivation. Ultimately whatwe’ve found is that retention is closely linked to an individual’s goal. For instance, if someone is learning for work, education, or family reasons, they tend to stick with language learning much longer than someone who is learning for travel or fun.
• In terms of sign-ups, a huge spike in new users can be seen at the start of January – off the back of ‘new year, new me’ resolutions. Also, noticeable are smaller spikes, at the beginning and end of the summer – which are closely linked to summer travel and learners returning to education.

[/vc_column_text][vc_custom_heading text=“Harnessing the power of community learning
“ font_container=“tag:h3|font_size:28|text_align:left“][vc_column_text]Complete immersion in a foreign language is arguably one of the best ways to learn. However, not everyone has the chance to spend time in a country or region where the language they’re learning is spoken, and many beginners lack the confidence to dive into small talk with native speakers. Research also shows that interacting with another person leads to a more effective language learning experience: when people interact with each other they pay more attention and are more attentive to feedback. Busuu’s Community feature is designed to provide every learner with the opportunity to put what they learn into practice, whilst gaining exposure to real-life language. It allows learners to connect with other community members around the world and get instant feedback on their speaking and writing. Community exercises are placed throughout the courses, usually at the end of a lesson, where learners get to answer questions to topics connected to the theme or topic they just learned about. Exposure to native speakers can connect learners to the language they learn on a deeper level; it allows them to put their language skills to the test and in turn is extremely motivating.[/vc_column_text][vc_custom_heading text=“Language training for businesses“ font_container=“tag:h3|font_size:28|text_align:left“][vc_column_text]Alongside its large base of consumer learners, Busuu is also used as a language training solution by more than 200 businesses internationally, with clients such as Puma, Inditex, DHL and Uber. Businesses that encourage language learning, particularly with Busuu, often have a wider need beyond simply boosting the language skills of their employees, and use cases vary from internal needs to external challenges. For some of clients, improving sales is on the top of the agenda – especially companies that need to communicate cross-culturally. By investing in language training, these companies are build-ing internationally-minded teams that are confident and successful when dealing with customers who speak other languages. For other businesses, especially larger international corporates, the need for language training is more internal, than external. Companies with multinational offices, with crosscultural teams operating across multiple time zones often face challenges when it comes to improving internal communication. When their teams possess strong language and crosscultural communication skills, their businesses benefit from less issues, misunderstandings and conflicts internally. The result of strong crosscultural teams is enhanced productivity and business performance, which really impacts the bottom line. One of the aspects of Busuu for Business that its corporate clients really value is its Management Platform – a tool that allows clients to measure, analyse and report on the learning progress of their employees. This is a powerful feature, often lacking from learning and development tools, which really helps clients when it comes to demonstrating tangible return from their language training investment.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_dualbutton btn_hover_style=“Style 2″ btn_border_style=“solid“ btn_color_border=“#ffffff“ btn_border_size=“2″ btn_alignment=“left“ dual_resp=“off“ button1_text=“Einzelheft kaufen“ icon_link=“url:https%3A%2F%2Fwww.im-io.de%2Fproduct%2Flerngroesse-eins%2F|title:Lerngr%C3%B6sse%20Eins“ btn1_background_color=“#f3f3f3″ btn1_bghovercolor=“#f07d00″ icon=“Defaults-book“ icon_size=“22″ icon_color=“#f07d00″ icon_hover_color=“#ffffff“ button2_text=“Jetzt abonnieren“ btn_icon_link=“url:https%3A%2F%2Fwww.aws-institut.de%2Fim-io%2Fabo%2F|title:Abo||“ btn2_background_color=“#f3f3f3″ btn2_bghovercolor=“#f07d00″ btn_icon=“Defaults-chevron-right“ btn_icon_size=“22″ btn_icon_color=“#f07d00″ btn_iconhover_color=“#ffffff“ divider_text=“oder“ divider_text_color=“#f07d00″ divider_bg_color=“#ffffff“ btn1_text_color=“#f07d00″ btn1_text_hovercolor=“#ffffff“ btn2_text_color=“#f07d00″ btn2_text_hovercolor=“#ffffff“ title_font_size=“desktop:20px;“ btn_border_radius=“30″ title_line_ht=“desktop:22px;“ btn_width=“280″][/vc_column][/vc_row]