Im+io Fachmagazin, Ausgabe 1/ 2021

Kopf an Kopf mit Online-Anbietern – Wie der stationäre Handel mithalten kann

LITERATURANGABEN:

[1] HDE Online Monitor (2020): URL: https://einzelhandel.de/index.php?option=com_attachments&task=download&id=10433

[2] Shopify (2020): URL: https://www.shopify.de/blog/zukunft-des-handels-studie                                                                                    

[3] PWC (2017): URL:  https://www.pwc.ch/de/publications/2017/store-4.0-zukunft-des-stationaeren-handels-pwc-1.pdf

[4] Data-Analytics im E-Commerce (2021):https://ibi.de/veroeffentlichungen/data-analytics-im-e-commerce

[5] MacKenzie, Chris Meyer, Steve Noble (2013): How retailers can keep up with consumers, October, 2013. URL: https://www.mckinsey.com/industries/retail/our-insights/how-retailers-can-keep-up-with-consumers#