IM+io Fachmagazin, Ausgabe 4/2018
Does Alibaba limit Chinese Small and Medium Enterprises or enrich them?
Yuewei Bai, Lai Xu, Paul de Vrieze, Guorong Cai
REFERENCES
[1] http://www.ebrun.com/20171106/252635.shtml
[2] GA Wang, S Zheng. The business strategies of Alibaba. Journal of Computer Science (in Chinese). 2009,v36 (4A),p. 340-342.
[3] XH Wang. The status and solutions to small and medium business e-commerce development. Journal of Marketing Modernization (in Chinese). 2012 (33):15
[4] JF Wang. Discussion on restrictive factors of enterprise e-commerce development. Journal of E-Commerce (in Chinese). 2010 (01):113
[5] XY Song. A brief analysis of the establishment and promotion strategy of enterprise network brand. Journal of China Business & Trade. 2013 (08)
[6] Fung Global Retail & Technology. Alibaba Group: From Strength to Strength—An Overview of the Business Units of the World’s Largest E-Commerce Company https://www.fungglobalretailtech.com/research/alibaba-group-strength-strength-overview-business-units-worlds-largest-e-commerce-company/ 2017.
Further content
Table 1: Alibaba Platforms Related to Alibaba Core Commerce
Name | Platform Overview | Revenue model | Key Metrics | Links with other Alibaba platforms and outsides | Competitors |
Taobao |
C2C online marketplace for Chinese market
|
No sales commission charged Value-added services (i.e. storefront design, marketing and promotional activities) |
Over 95% in China C2C online retail market. Together with Tmall and Juhuasuan, $454 million in 2017 |
AI and the big data-driven user experience. Social commerce:
|
|
Tmall |
B2C online platform for Chinese consumers. |
Anneal service fee and a commission fee for each transaction. |
75% of consumer brands on the Forbes top 100 most valuable brands list on Tmall. |
Big data, AR and VR Social commerce as above |
|
Juhuasuan |
Online flash sale |
Changing one-time fee and commission for product listing | 900 products and 50 brands are displayed on the site each day. | Shareing consumer analytics data with merchants |
|
1688.com |
Online B2B wholesale marketplace for Chinese market. |
An annual membership fee and fee for value-added service, e.g. promotional and advertising fees and order matching fees. |
961,000 paying members on 2017 |
1688.com serves the upstream value chain for retailers ad merchants on Taobao.
Value-added membership services, e.g. exhibition sports, advertising, data analytics, trough China TurstPass
Online community for merchants and suppliers |
|
AliExpress |
International B2C marketplace for overseas consumers to buy directly from manufacturers and distributors in China |
Annual fee and 5% commission for each transaction |
100 million overseas buyers from 220 countries and regions on 2017 |
Expedited delivery supported by a data intelligent network.
Tech-enabled tools for effective selling
Livestream content |
|
Alibaba.com |
Global online wholesale marketplace |
|
141,000 playing members in 2017 |
|
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LAZADA |
South-East Asia Based E-Commerce Platform, with operations in Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. |
2% payment fee
A commission on products sold ranges from 0.5% to 12%
Advertising fees
|
An e-commerce leader in South-East Asia |
Synergies between Lazada and Alibaba’s ecosystem |
|
Table 2: Alibaba Platforms Related to Alibaba Digital Media and Entertainment
Name | Platform Overview | Revenue model | Key Metrics | Links with other Alibaba platforms and outsides | Competitors |
Alibaba Pictures |
Ali Pictures is a movie production and distribution company.
|
Commissions and service fees |
Ali Pictures’ online ticket platform Tao piaopiao had over 25 Million MAU (Media Access Unit) in 2016. |
|
|
Xiami |
A music-streaming platform |
Advertising Paid subscriptions |
14 million MAU in 2016 |
Leverage Alibaba’s assets which ocver marketing and advertising, payments, e-commerce, etc. |
|
Alibaba Sport |
Developing and operating sports IP, Sporting events, e-sports contests, sporting venues, sports merchandise and acquisitions of selected media rights. |
Expecting revenue in the future from commissions from Alisports’ online platforms and advertising income from sporting events |
380 million viewers streamed the 2016 Rio Olympic games |
|
|
Youku Tudou |
Video Content Platform (similar to youtube) |
Advertising Paid subscription |
30 million paying viewers in 2016 |
A cornerstone to Alibaba’s e‑commerce media ecosystem |
|
UC Web |
Mobile Internet Service. Augmented Mobile Internet browser |
UC Web operates UC Browser.
|
252 million MAUs in 2016 |
Part of Alibaba media ecosystem |
|
Table 3: Alibaba Platforms Related to Alibaba Innovative Initiatives
Name | Platform Overview | Revenue model | Key Metrics | Competitors |
DingTalk |
Enterprise messaging platform. |
Free of charge |
3 million corporate users in 2017 |
|
YunOS |
Cloud-based Operating System |
Not charge licensing fees to hardware manufacturers for installing YunOS on their products.
Alibaba shares in the revenues derived from these products and its cloud services. |
70 million mobile phone users and over 100 million total users across all platforms on 2016. |
|
AutoNavi |
Digital Map, Navigation and Location-based services (similar to google map) |
Free of change for basic navigation functions.
Charge value-added services |
29 million monthly active users in 2016 |
|
Alibaba Health |
Online Healthcare Platform |
Ali Health’s main revenue stream used to come from the operation of the China Drug Administration Online System, an online drug tracking and pharmacy online system that lets users track drug production and distribution information. However, the system was subsequently suspended in 2016. |
As of March 2017, more than 5,000 enterprises from the drug, food and nutritional supplement industries had signed up to join Ali Health’s Ma Shang Fang Xin platform, |
|
Table 4: Alibaba Platforms Related to Alibaba Others-Local Services and Enabling Functions of Commerce
Name | Platform Overview | Revenue model | Key Metrics | Links with other Alibaba platforms and outsides | Competitors |
Koubei |
O2O Local Services. |
Not service fees to merchants on its platform. It takes part of the commission that third-party marketers receive for successfully promoting a merchant’s services to consumers. |
1.5 million third-party service providers. |
Integrates with Alipay |
|
Cainiao Network |
Affiliated logistics. Cainiao Network is an asset-light, logistics data platform that drives efficiency by connecting e-commerce companies with logistics companies to provide fulfilment on a large scale. |
Charging services fees from business on e-commerce platforms and logistics companies
|
Within China, covers over 2,700 counties and districts in 2017; Worldwide covers 224 countries and regions with over 100 overseas warehouses and over 60 cross-border partners in 2017 |
All Alibaba core commerces |
|
Ant Financial |
Online financial services provider. Its products:
|
|
520 million annual active users in 2017
|
Alipay is the largest share in the mobile payments market in China. It also wishes to bring China into a cashless ear within five years. |
|
Alipay |
Third-party online payment
|
|
520 million active users and settled 200 million transactions daily in 2017
|
Payment and escrow services for transactions on Alibaba platforms. |
|
Alibaba Cloud |
Provider of cloud-computing services to businesses and entrepreneurs |
Different levels of pricing for its products. Price increases with the size of the capacity package. |
874, 000 paying cloud customers in 2017. A total 2.8 million users. |
|
|
Alimama |
Data-Driven Marketing Technology Platform, which provides merchants and brands with online marketing services on Alibaba’s marketplaces and through third-party media outlets Products are
|
|
600 million users in 2016 |
Data collected by Alibaba’s ecosystem,
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